What is Text Message Marketing?
Text Message Marketing is more than just a great way to send your customers a coupon or a notice about a new product or service. Most text messages are read within five minutes of being recieved, this is one of the quickest ways to connect to your audience.
Text Message Marketing is a technique used to transfer marketing communications to interested customers who have given their permission to be subscribed to messages from your company.
Businesses can use this method to alert subscribers about specials, coupons, sales, promotions and more via highly targeted, permission-based, opt-in text messages. Messages need to be short and to the point, and the results are proven to build revenue and increase customer loyalty.
How does Text Message Marketing work?
In order for a customer to recieve text messages from a company, they are required to opt-in. This is ususally accomplished through an automated system that sends a confirmation once a user sends a five digit code. An opt-out code is sent when the customer is subscribed so that they can cancel at any time.
The end goal of Text Message Marketing is to create a subscriber database in order to build customer loyalty. Using short range marketing strategies is a great way to let people in your local market know when you have a special offer without needing to use a push-notification phone app. It is also an ideal way to send notifications of events that are coming soon or test the waters of your customer's opinions by a quick poll.
Many St. Charles County companies are adding Text Message Marketing to their advertising strategy. While a website, email and apps are large part of most companies advertising, the increasing popularity of text messaging makes Text Message Marketing just make sense.
Contact Print and Web People today to find out how Text Message Marketing can improve your customer loyalty today!
Any marketing strategy has two main points: promoting products and gaining new clients.