What are Local Service Ads?
After Google’s phenomenal success in connecting home services owners to local residents in the San Francisco Bay Area last year, the search engine giant has now taken a new step to expand their coverage. Google launched a new format for their Local Service Ads where users were able to locate local home services professionals in a matter of minutes like plumbers, locksmiths and home cleaners by just keying in their zip codes on Google. Users were just required to enter their ZIP codes along with the type of service they needed and Google would pull up a list of local service providers.
With initiatives like this one, Google offers small business owners an opportunity to connect with potential customers. Keeping its success in mind, Google is now actively expanding the availability of this experience to residents and business owners in the St. Louis Metro Area. Additionally, the Google Home Services Ads features only background checked and insured service providers to ensure the safety of the users. Upon completion of the job, Google also sends an email out to each user to rate and review the business. This internal feedback mechanism helps Google to evaluate these qualified professionals, and ensure that they are meeting the standards to stay within the program. In case of negative feedback, it is likely the professional may be disqualified, suspended or even terminated from the home services ads program. This feedback system would eventually reduce the amount of poorly executed work being performed. For reputable, established companies and franchises, this is great news.
Google Local Services Support Small Business
This is a huge opportunity for small business owners as they can now focus on customer experience, given that the Google service will pull from the list based on customer reviews. When this initiative by Google scales, many service-based businesses like carpet-cleaning, roofing, painting and others may follow suit in the program. And if Google’s technology and massive reach is to be acknowledged, then the new featture will definitely be a game changer small home service business owners.
At PWP we are familiar with the Local Service Ads setup and maintenance requirements. We are ready to assist you with getting your business the attention it deserves.
Any marketing strategy has two main points: promoting products and gaining new clients.