It's the new year, and if you are like other small business, your resolution is to grow this year. If you're looking for ways to drum up business, consider printing you own customized magnets to advertise your company. Here's a look at a few of the many ways that magnets can boost your bottom line.
A Friendly Reminder
After doing business with your clients, be sure to offer them a magnet with all of your company information listed. Everyone can use a magnet, and once it has been attached to their refrigerator or car, your customers will be reminded of your business each time they see it. This type of friendly reminder is especially useful for those businesses in the service industry where clients may need to call for help or routine maintenance. With your name and number handy, your are sure to receive your customer's return business each time.
Your clients aren't the only ones who will see your magnet. Family and friends who are visiting the house of one of your customer's may spot your magnetic ad, and if they are in need of the types of products or service that you have to offer, they are likely to ask about your business or take down your information. Magnets can especially be effective if you perform service for another business who will hang your magnet on a break room refrigerator where numerous office employees will see it daily and think of you when they need service.
Hard to Lose
Odds are that you'll get a good return on your investment in customized magnets because they're hard to lose. Unlike business cards that can easily be misplaced or mistakenly discarded, once a magnet is hung up, it's not likely to go anywhere. In this way, you have created a fairly permanent advertising technique.
In addition to handing out magnets to your customers, you can also utilize larger-scale magnetic advertising on your own company vehicles. Customized magnets can be affixed to the doors of a vehicle to promote your business name, logo, services, and information wherever you go. This is far less expensive than having your company vehicles painted but is just as effective at reaching the masses.
The small cost of creating customized magnets can do wonders for your business. Are you ready to take the plunge this year?
Any marketing strategy has two main points: promoting products and gaining new clients.